Total Package Promotion
French Paper Company is one of a handful of small, independent paper mills that manufactures a large variety of custom paper products. Examples of their custom capabilities include producing colors, weights, sizes, web rolls finishes, fiber additives, and embossing.
Given the variety of their capabilities, French wanted to attract businesses that use small boxes or set-up boxes as a part of their packaging method. This particular promotion targeted the luxury packaging sector.
French specifically wanted a piece that was delivered in a flat form so it could easily be mailed to potential clients and be distributed at conferences. They also wanted the piece to demonstrate the structural integrity of their paper products.
After considering their needs and requirements, it was determined that the best solution was a self-containing folder. The folder contained flat sheet inserts that could then be constructed by recipients. The promotion was named "Total Package," to align with the target audience.
The Total Package promo included a total of 8 sheets of French paper, snuggly inserted into the folder pockets. Most of the sheets were from their Pop-Tone line, which features playful and eye-catching, yet sophisticated colors.
Above is the die cut folder, which was printed with a foil embossing technique and silver offset printing.
We wanted to create an experience that would allow the recipient to imagine their product(s) packaged in French Paper. To achieve this, each sheet of constructible boxes was given a faux luxury cosmetic identity. Each sheet also included printing techniques and paper specifications.
Foil embossing paired with blind embossing gave an alluring texture to the piece, and encouraged the recipient to handle and become familiar with the tactile nature of the paper.
Each page consisted of 2 printing techniques: foil stamping and offset printing. I wanted the type to be fine and not overpowering. Due to the nature of foil stamping, this wasn't possible, so I decided to use offset silver ink instead. This resulted in a fine and subtle aesthetic that combined type and graphic elements.
Another sheet in the folder consisted of perforated hang tags, demonstrating how French paper could also be used as attached or free-hanging product tags. The final sheet in the folder contained a photographic overview of uses for French Paper, and provided specifications and printing techniques for each sheet.
When the boxes are fully constructed and displayed side-by-side, they spell out "French," which serves as a reminder of the company name.
