ADOBE ILLUSTRATOR AND PHOTOSHOP SERIES
This campaign was created to celebrate Photoshop's 30th year anniversary sense its initial release to the public in 1987. The campaign features Adobe Illustrator and Adobe Photoshop, two of the most widely used products in the design, photography, and illustration world. It debuted at the 2017 Adobe Max conference.
I incorporated visual elements from Photoshop and Illustrator that would be familiar to users of these applications. These visual references are found throughout the collage, keeping viewers' eyes engaged and allowing them to find little bits of recognizable phrases and icons. The printed procedure consisted of two methods. Full-color offset printing was used for the underlining collage piece and a black foil emboss was used for the layer on top.
