Target 2003 Halloween campaign
I was a part of the team commissioned to design a Halloween campaign for Target stores, which included everything from store displays to actual products, such as Halloween costumes.
I helped design patterns, illustrations, icons, logos, labels, tags, graphics, and color palettes used on thousands of Halloween-themed products available at Target stores nationwide. This included giant pop art displays inspired by the campy aesthetic of Vac-u-form plastic masks.
