Tools Of The Trade and A through Z posters
and companion booklet
French Paper Company could fill a dictionary with the many ways their paper could be used, and then make the paper to print it on. From accordion fold to z-fold brochures, belly bands to web offset, the applications for French paper are as varied as their color offerings.
This fun promotional campaign details the many uses of French paper in a visual manner. It is accompanied by a small booklet that also shows many ways French paper could be used, and is meant to be handed out or packed in shipping boxes as a substitute for the poster.
To complement the many uses for their paper, I designed a poster that displayed the many tools used by industry professionals when working with French paper.
However you like to make your mark, French paper is the perfect place to make it. They manufacture a seemingly infinite array of colors and textures for designers to use. Consider using the French mill as your own custom “toolbox.”
The applications for French papers are as varied as their color palette, so we summarized them in this handy, easy to remember A-Z chart.
